About INBOUND
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The INBOUND conference is an annual Boston-based event hosted by HubSpot, a leading inbound marketing and sales software company.
The conference is designed to bring together professionals from various fields to learn, network, and share insights about inbound marketing and sales strategies.
Event photo / inbound.com
Design Decisions
The logotype might seem purely typographical. However, it has a deeper layer to its metaphoric interpretation. The letter ‘I’ becomes an icon of a person, and the following ‘N’ represents a sense of unity and connectivity. The character of the typeface itself corresponds to the idea of progress and innovation. Therefore, the logo’s visual narrative extends beyond typography; it transforms into a symbolic representation of individuals interlinked in collaboration.
Landing Page Concept
More on Brand Research & Analysis
Creating the identity for the event was a journey of verbal interpretation and meaning. I started by creating a pool of keywords and associations related to the event. Three key terms appeared to be marketing, innovation, and connection. These concepts guided the visual identity system development.
Visual Research & Goal Analysis for redesign
Landing Page Wireframe
Conference Hall Screen
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