BU Across is a navigational app for Boston University’s campus.

Boston University’s campus is large and blends into the city, making it easy to miss out on some exciting locations. This app helps students navigate and explore the campus — whether it's a first-year seeking guidance or a returning student looking to discover hidden spots.

With AR-enhanced navigation, BU Across also lets you share, meet, and organize your own events, creating a more connected campus experience and community.

The color palette is minimalistic, featuring Boston University’s signature red. The logo typeface is playful, with its texture symbolizing the ground and the act of walking — the metaphor reinforced by the app's animation. For the main text, a clean sans-serif typeface was chosen, enhancing the modern and trendy feel of the app while maintaining simplicity and readability.